Welcome to Elizabeth Erin Designs
Our Story – Designing in 5D
From Setback to Signature — Turning Lemons into Livable Luxury
For Jodi Koch Peterman, design has always been about more than creating beautiful spaces — it’s about helping people feel grounded, confident, and at peace in their homes.
After earning her degree from Iowa State University, Jodi moved to New York City, where she interned with Kay Unger New York, a luxury fashion house known for timeless craftsmanship and detail. That experience shaped her belief that true luxury begins with intention — the way a space feels, functions, and supports everyday life.
In 2004, Jodi co-founded her first design business, and by 2007, she took full ownership — rebranding it as Elizabeth Erin Designs, named after her twin daughters’ middle names. The company became her personal mission: to blend livable beauty with clear communication, giving clients both confidence and control in the design process.
That mission became personal when Jodi built her own home in Iowa.
The builder walked off the project, the timeline quadrupled, and the budget ballooned more than 25% — despite no design changes. Working off allowances and without due diligence, the builder’s lack of coordination threw her family’s life into chaos.
Instead of giving up, Jodi turned lemons into lemonade.
She took that painful experience and transformed it into a process that would protect her future clients from the same frustration — one built on clarity, communication, and confidence.
That’s how the Designing in 5D Process was born — a proven, intentional approach that bridges the gap between clients and contractors, aligning vision, budget, and function from day one.
Today, Elizabeth Erin Designs is a nationally recognized firm rooted in Luxury with Intention — creating Livable Luxury that is practical, timeless, and always Defined by You. From primary suites and kitchens to vacation homes and boutique developments, Jodi and her team bring quiet confidence and heart to every project they touch.
Your Vision. Our Expertise. Luxury, Defined by You.
Our Signature – Designing in 5D System
At Elizabeth Erin Designs, it’ is our promise—to honor your investment, respect your time, and design a home that functions beautifully for the life you lead. We developed our streamlined 5D process to ensure a supported, concierge-level experience that protects your time, budget, and vision
“Whether you need local or remote support and struggle with design, execution or organization, Jodi and her team are the perfect choice for crafting a stunning space.”
– McKayla Residential Client
The Women Behind the Vision
Every home we design is a collaboration — between the people who live there and the women who bring that vision to life.
At Elizabeth Erin Designs, our team works with intention, care, and a shared belief that great design should make life easier, not more complicated. Each person plays a vital role in creating spaces that are functional, beautiful, and deeply personal.
Jodi Koch
Nationally Recognized Interior Designer
Podcast Host
Founder of Elizabeth Erin Designs
Jodi Koch Peterman is a nationally recognized interior designer, podcast host, and founder of Elizabeth Erin Designs. For more than two decades, she’s guided homeowners, real-estate investors, and boutique hospitality brands to bring bold visions to life with intention.
Jodi’s 5D approach—Discovery, Design, Develop, Deliver, Debut—creates uncommon clarity between clients and contractors so every decision respects the vision and the investment. Known for “livable luxury” that’s deeply personal, she leads with warmth, craft, and quiet confidence. Jodi hosts Designing in 5D and speaks at the intersection of leadership, creativity, and transformation—from aligning teams around a clear process to value-engineering without losing soul.
Rooted in Iowa relationships and craftsmanship and inspired by Florida’s 30A lifestyle, Jodi’s work spans the nation.
Ashtyn Chance Lead Designer
Interior Designer
University of Northern Iowa
CIDA Accredited Bachelor’s Degree
Raised in Iowa, Ashtyn graduated with a Bachelor of Arts in Interior Design from theUniversity of Northern Iowa. While in school, she accumulated an extensive varietyof knowledge in the field and grew her skill set in construction knowledge, 3D modeling, and design principles. She was awarded the Old Purple and Gold Award,one of the highest honors given to a single individual in their area of studies from theUniversity.
Ashtyn started her journey with Elizabeth Erin Designs as a Senior in high school, and has worked her way up to her lead interior designer accumulating 6+ years with the company. Her favorite part of her role is creating 3D Models to help her clients visualize their projects. Her attention to detail and quick problem solving are some of her strongest attributes to the job.
In her free time, she enjoys traveling, spending time with family, getting outside with her dog Arnold, and cheering on her boyfriend who plays Division I hockey.
Haylee Peel
Interior Designer
Iowa State University
CIDA Accredited Bachelor’s Degree
Raised in Ankeny, IA, and now thriving in Cedar Rapids, Haylee brings a worldly perspective and a commitment to excellence to every design project at Elizabeth Erin Designs (EED). A proud alumna of Iowa State University, she graduated with a Bachelor of Fine Arts in Interior Design, a program recognized for its rigor by CIDA.
Haylee’s journey with EED began as an intern, a role that allowed her to cultivate a deep understanding of client needs and refine her adaptability within diverse projects. Choosing to continue with EED post-graduation, she has become a cornerstone of the design team. Her comprehensive grasp of the EED process, combined with her exemplary organizational skills and innovative design ideas, ensures professionalism and expertise in every endeavor.
As a lead designer, Haylee is trusted with managing numerous residential projects. She excels in building strong client relationships, developing detailed floor plans and renderings, selecting finishes and furniture with precision, and overseeing all documentation processes. Driven by the belief in design’s power to transform spaces, Haylee is committed to turning our clients’ visions into functional and aesthetically pleasing realities.
Ally Clay
Marketing Coordinator 
Raised in Iowa, Ally brings over a decade of hospitality and customer service experience to Elizabeth Erin Designs. Starting as an office manager, Ally quickly found a passion for social media and marketing, leading to her current role as the Marketing Coordinator for EED. Ally holds a certificate in social media marketing from DMACC and thrives on the creativity that her role demands.
Throughout Ally’s tenure at EED, she has been instrumental in enhancing the company’s online presence and engaging with the community through innovative social media strategies. Her background in customer service ensures that client interactions are at the heart of all marketing efforts.
Outside of work, Ally enjoys the thrill of thrifting and exploring new cultures through travel with her husband. Whether it’s finding unique pieces or experiencing new destinations, Ally brings the same level of enthusiasm and creativity to her personal pursuits as she does to her professional endeavors.
Deb Frye
Project Coordinator
Deb, a native Iowan, has a diverse academic background with degrees from Iowa State University in Ames and Johns Hopkins University in Baltimore, where she specialized in biological and medical illustration. Her unique expertise blends the precision of science with the creativity of art, making her an invaluable asset in any setting.
Currently, Deb balances her time between managing a trade publication and serving as a Project Coordinator for Elizabeth Erin Designs (EED). At EED, she utilizes her meticulous attention to detail and organizational skills to ensure that projects are executed flawlessly and efficiently.
When not immersed in her professional roles, Deb enjoys spending quality time with her family, hunting for morels in the lush Iowa woodlands. This activity not only connects her with nature but also with her community and heritage.
Danielle White
Office Manager
Danielle’s journey has taken her from a childhood on the move as a military brat across the U.S., to laying down roots in sunny Florida. She graduated with a Bachelor’s in International Studies from the University of South Florida, which ignited her interest in diverse cultures and global markets.
After college, Danielle returned to the Fort Walton area and ventured into the world of business operations, starting with a vacation ownership company and later transitioning into property management. Her extensive experience in both vacation and long-term rental markets honed her business administration skills, making her an asset to any design firm seeking knowledge of local vendors and operational efficiency.
Outside of her professional life, Danielle is deeply committed to her family and community. She is a proud mom of two young girls and dedicates her spare time to coaching youth cheerleading. Her creative side finds expression in drawing and painting, where she captures the vibrant world around her.