When it comes to multifamily development, aesthetics aren’t just a “nice-to-have”—they’re a direct contributor to property value, retention, and market appeal. In our latest Designing in 5D podcast episode, I sat down with developer Kris Saddoris to talk about the powerful role intentional interior design plays in building communities—not just buildings.
With over 35 years in development and a portfolio that includes projects like Velocity, Carbon 550, and Maxwell, Kris understands what makes renters choose your property over the one next door. And as designers, our role is to make sure every square inch of your development tells a story and supports that choice.
Why Interior Design Matters in Multifamily Projects
Today’s renters are more discerning than ever. Post-COVID, their expectations have shifted:
– They want work-from-home spaces that don’t feel like an afterthought
– They expect amenity spaces that support wellness, connection, and lifestyle
– And they’re looking for something unique—something that feels like them
That’s where we come in.
At Elizabeth Erin Designs, we partner with developers early in the process to design with purpose, stay within budget, and create memorable, marketable experiences.
Case Study: Velocity
One of our favorite collaborations with Kris was Velocity—an urban project that broke the mold for what Des Moines renters expected.
Together, we invested in bold finishes and standout amenities, and yes—took a few calculated design risks. The result? Higher rents, faster lease-ups, and a building that stood out in a competitive market.
As Kris put it:
“When you create magnificent spaces, you can elevate value and demand. Design adds real return.”
Designing With Budget in Mind (Yes, It’s Possible)
Contrary to popular belief, you don’t need an unlimited budget to make an impact. We’re experts at value engineering—choosing smart finishes, phasing design choices, and knowing where to spend and where to save.
Wallpapered bulkheads. Orange backsplashes. Custom artwork made with local materials. These small design details don’t just elevate the experience—they increase perceived value.
What We Offer Developers and Investors
Whether you’re working on a 20-unit rehab or a 500-unit new build, our design services are tailored to align with your goals. We help you:
– Attract and retain tenants
– Maximize your budget
– Design amenity spaces that photograph (and lease) beautifully
– Create clear visual branding for your property
– Tell a cohesive story from entry to rooftop
And most importantly—we make it seamless, collaborative, and clear.
Let’s Design the Next Project Together
We’re currently booking design partnerships for upcoming multifamily, commercial, and mixed-use projects. If you’re a developer, investor, or property manager looking to increase your ROI through strategic design, we’d love to talk.
👉 Schedule a Discovery Call to see how we can help you achieve your vision.