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The 100% Bonus Depreciation Rule: What Investors Need to Know in 2025

When you think about building wealth through real estate, most people jump straight to rental income, appreciation, or the beauty and functionality of a well-designed property. But there’s a powerful financial strategy happening behind the scenes — one that could dramatically change the landscape for investors in 2025 and beyond. It’s called the 100% Bonus Depreciation Rule, and it’s officially permanent.

In a recent episode of Designing in 5D, I sat down with two experts who live and breathe this world every day:

  • Wanda Jackson, top-performing realtor along Florida’s Emerald Coast

  • Stoy Hall, CFP®, wealth manager and founder of Black Mammoth Wealth Management

Together, we unpacked what this law means, who qualifies, and how homeowners and investors can leverage it — strategically and responsibly.


What Is the 100% Bonus Depreciation Rule?

Let’s break it down simply.

Under prior tax rules, bonus depreciation for rental property improvements was slowly phasing out —
80% in 2023,
60% in 2024,
40% in 2025…
and gone by 2027.

But now?
It’s been restored to 100% — and made permanent.

That means for qualifying rental properties purchased after January 19, 2025, investors may deduct 100% of many improvement costs immediately, instead of depreciating them slowly over multiple years.

We’re talking about:

  • Furniture

  • Appliances

  • Fixtures

  • Landscaping

  • Carpeting

  • HVAC and equipment

  • Artwork

  • Lighting

  • And yes… design fees

This isn’t just a tax deduction — it’s fuel for long-term wealth strategy.


How It Works: A Real Example

Stoy shared a case study that brings this rule to life:

A client purchased a $1M rental property.
After removing land value, $900K remained depreciable.

A cost segregation study broke down the improvements:

  • $152,000 → Appliances, carpets, fixtures

  • $95,000 → HVAC and mechanical

  • $53,000 → Landscaping and sidewalks

Total: $300,000 eligible for 100% bonus depreciation.

That means:

$300,000 deducted in Year 1
= ~$111,000 tax savings (assuming 30% bracket)

Instead of dripping over decades, investors get the relief now — and can reinvest faster.

This is why real estate, tax strategy, and design aren’t separate conversations. They are deeply connected.

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Who Qualifies for 100% Bonus Depreciation?

To take advantage, the property must:

✔️ Be purchased after January 19, 2025
✔️ Be a rental property — not a primary residence
✔️ Be available for rent a required percentage of the year
✔️ Limit personal use (typically 14 days or fewer)

And yes — short-term, mid-term, and long-term rentals all qualify if structured correctly.


Why Design Matters in This Financial Strategy

Beautiful, functional design isn’t just an aesthetic choice.
It’s an investment strategy.

When you can:

  • Furnish once

  • Furnish beautifully

  • Deduct the cost

  • And increase rental value

You’re not spending — you’re positioning the property to outperform.

Design becomes an asset, not an expense.

And for out-of-state investors?
This is where concierge design becomes essential.
As Wanda said in the episode: “It takes an army.”
Realtors, designers, wealth managers, contractors, and CPAs must move in sync — often in tight timelines.


Why Acting Early Matters

If you’re considering a purchase this year, Wanda’s advice was clear:

Your team should already be in place.
Your realtor, wealth manager, designer, and CPA must work together before the purchase — not after.

Hurrying at year-end is possible (and happens often), but it’s stressful and limits your options. Acting early gives you:

  • Better property choices

  • More time to plan improvements

  • More accurate cost segregation analysis

  • Stronger financial outcomes


Common Mistakes Investors Make

According to Stoy and Wanda, the biggest risks include:

Not doing tax planning at all
Buying before assembling a team
Letting emotions, not data, drive decisions
Overspending because the deduction “sounds big”
Not understanding the difference between deduction vs. refund

Remember:
A $300,000 deduction is not a $300,000 check.
It’s based on your tax bracket and overall situation.

This is why you need professionals guiding you — and why this podcast episode was so important.


The Bigger Picture: A Pathway to Long-Term Wealth

Stoy’s philosophy is simple:

Real estate is not a quick flip.
It’s a lifelong wealth strategy.

With the 100% Bonus Depreciation Rule now permanent, investors finally have predictable, long-term clarity — something the tax code rarely offers.

And when you combine that with:

✨ Smart purchasing
✨ Strategic design
✨ Cost segregation
✨ Strong rental demand
✨ Repeatable systems

You build real wealth — not just a portfolio.


Final Thoughts

This episode was packed with knowledge, but the biggest takeaway is this:

Design + Real Estate + Wealth Planning = Your strongest competitive edge.

You don’t need to navigate this alone.
You need a team.

And if this episode sparked something for you, reach out.
We love helping investors design spaces that perform, appreciate, and feel like magic.


Connect With Our Guests

Wanda Jackson — Premier Property Group

Realtor | Emerald Coast Market Expert
Connect: wandajackson.premierfl.com/contact

Stoy Hall, CFP® — Black Mammoth Wealth Management

Wealth Manager | Real Estate Tax Strategy Specialist
Connect: blackmammoth.com/contact-us


Work With Us

Whether you’re planning a rental remodel, furnishing a new investment, or preparing for 2026 projects — our concierge design team is here to guide every step.

Start your design journey:
elizabetherindesigns.com/contact